A single scent can undo you.
You catch it in passing – and suddenly you’re back somewhere you didn’t plan to go.
Maybe it’s the smell of someone’s shirt, a place you once lived, or the air before a summer storm.
Your mind doesn’t choose it. Your body just remembers.
That’s because scent and memory live in the same part of the brain.
While sight and sound are processed by logic, smell takes a shortcut straight to emotion.
It’s the reason why a scent can make you cry before you even understand why.
At Sok Studios, we see this every day.
When guests begin blending their perfumes, there’s a moment when they stop talking – a note hits them, and everything goes quiet.
That silence means something has surfaced.
It could be comfort, nostalgia, or even grief. But it’s real.
Scent doesn’t just decorate life. It reveals it.
It reminds us of what mattered, what we lost, and what still lingers.
That’s why creating perfume isn’t just about design. It’s emotional work – slow, honest, and deeply personal.
When we say “scent can heal,” we don’t mean erasing the past.
We mean meeting it again, gently.
Because when you face a memory through scent, it stops haunting you and starts belonging to you.
At our private two-person workshops in Auckland, we guide you through that process.
You’ll explore over seventy notes, discover what they awaken in you, and create a perfume that feels like closure – or maybe a beginning.
